Princeton Consumer Research, the UK based consumer research company announced plans to open a new 7500sf research centre in the heart of the US town of Princeton New Jersey. The expansion comes after the enormous increase in US sales over the past 12 months from companies based predominantly on the East Coast of the USA.
The facility will house one of the biggest state-of-the-art “hot room” facilities anywhere in the world, testing anti-perspirants and deo products, along with a full service hair salon and bio-instrumentation room. The facility also benefits from dedicated clinical rooms that can switch between 30 subject patch tests, to 250 subject trials.
The Princeton Consumer Research Centre is the second US unit operated by Princeton Consumer, the first being on the West Coast in Santa Monica. This unit will close around October time and all US operations will take place from Princeton.
Kerry Gibbs, Director Global Business Development, says: “We are thrilled with the new site, we will be one of the largest independently owned research facilities on the East Coast and we look forward to welcoming clients old and new to tour the facility once it’s fully open. In the meantime, potential clients are invited to our open days planned for September and October 2014”.