Soft and Gentle Clincally Tested by Princeton Consumer

Soft and Gentle Launch All New Website

For over 35 years, Soft & Gentle has been creating anti-perspirant deodorants to help women stay fresh and dry all day long. Originally launched in 1976 as the first ‘non-sting’ range, we are the experts in underarm protection, with a team of scientists and skin experts dedicated to delivering long-lasting protection with skin kind benefits.



Princeton Consumer Research are proud to have conducted the clinical trials for and be involved in the re-launch of the new Soft & Gentle range, which can be seen here.