Clinical testing of oral care products to assess safety, tolerability, and performance within the oral cavity, including evaluation of soft tissue compatibility and user experience under in-use conditions.
What you can expect from our Oral Product & Toothpaste Testing:
Oral care products such as toothpaste and mouthwash are widely used daily and continue to evolve with new formulations focused on freshness, cleaning performance, and overall oral hygiene experience. These products are typically designed to improve the feeling of cleanliness, breath freshness, and general oral comfort.
Clinical testing of oral care products evaluates performance, user experience, and product acceptability under real-world use conditions, helping brands generate robust data to support cosmetic and functional claims.
Studies can be tailored depending on product type, formulation, and intended claims, with bespoke protocols available where required.
Products Can Be Tested For:
- Breath freshness and odour reduction
- Teeth cleaning effectiveness (perceived and clinical assessment)
- Plaque reduction support (where applicable to study design)
- Whitening appearance effects
- Long-lasting freshness
- Mouthfeel and sensory experience
Additional Testing Options
Where appropriate, studies may also assess:
- Gum comfort and sensitivity perception
- Enamel appearance and surface cleanliness
- Foam, texture, and usability performance
- User satisfaction and preference data
- Daytime vs long-lasting effect comparisons