lume deodorant clinical trials

Lume Deodorant Clinical Testing Results

Princeton Consumer Research put Lume to the test in one of the hottest cities in the country (St. Petersburg, FL) during the hottest time of the summer

testing fake makeup

Testing Fake Makeup With NBC2 To See What They Contain

Our Technical Director, Barrie Drewitt helped NBC2 with a recent investigation about fake makeup and what’s in it. Watch this great investigation here.


lume deodorant and princeton consumer research

Lume Visits Princeton Consumer Research

Lume visits Princeton Consumer Research to speak to world renowned Deodorant expert and our Technical Director Barrie Drewitt to test their new deodorant.


barrie drewitt which is the best deodorant

Which Is The Best Ap / Deo Product On The Market

Here is a great blog video from our Technical Director and world renowned Deo testing / oder grader Barrie Drewitt about which is the best deodorant / antiperspirant product on the market today


deodorant testing at princeton consumer research

Beauty Blogger Visits PCR To See How Deodorant Is Tested


Famous beauty blogger Mi-Anne visits PCR to see how we test deodorants & anti-perspirants


happi magazine

Happi Magazine Article On PCR’s Expansion To Canada

princeton consumer research expands to canada

PCR Announces Expansion into Winnipeg Canada

Princeton Consumer Research (PCR),   a global leader in the product testing industry specializing in safety testing, efficacy testing and acceptability trials, today announced that Elsie Kohoot has been named as Site Director of the new PCR clinical site, based in Winnipeg Canada.

Elsie, former Site Manager of Hill Top Research’s Canadian facility, is joined by Joelle Potrebka, who has worked with Elsie for 25 years in the consumer product testing area. Together they bring over 50 years experience in consumer product testing, working with some of the biggest names in the cosmetic and personal care market place.

“Bringing on a site in Canada marks a tremendous milestone for PCR in growing the company to what it has become today, the largest independently owned, Consumer Product Testing Company in the world. PCR has been able to establish company owned sites in Europe, North America and Canada and established working relationships with sites in Asia, to further offer a diverse group of geographical locations to best meet the needs of our global client base.”

Elsie will report directly to VP of Operations, Tati Bates, another veteran in the consumer product testing community. Ms Bates added “I have had the pleasure of working with both Elsie and Joelle in the past when they both ran the unit for one of our competitor companies. We are excited to have the experience and knowledge onboard at PCR that both ladies bring with them. This truly helps to establish PCR as the leading Consumer Product testing business in the world and we are excited to have them onboard with us.”

Elsie has unbeatable expertise in dry skin evaluation, patch, acne, antiaging, comedogencity slide evaluations, and bioinstrumentation, microbiome and use studies. She also has 11 publications/presentations to her credit in the field of dermatology.

Elsie received her B.A. in Sociology from the University of Winnipeg. She has been a member of the Canadian Cosmetic, Toiletry, and Fragrance Association, International Society for BioEngineering and Skin, and a board member for the Life Science Association of Manitoba.

Joelle Potrebka’s areas of expertise include – dandruff, patch, bioinstrumentation, microbiome and she brings 25 years of experience coordinating and managing many studies, including SPF, moisturization, cold sore, barrier integrity, and antiaging. Joelle is a qualified dandruff grader and has evaluated studies across N. America and Asia.

Joelle obtained her B.A. in Psychology from the University of Manitoba. She obtained her Certified Clinical Research Professional (CCRP) designation and is a member of SOCRA. She has six publications to her credit.

PCR is developing a new site in Winnipeg, Canada and is already starting to interview for other open positions that this move will bring.


good morning America visits Princeton consumer research

Good Morning America Visits Princeton Consumer Research

Good Morning America recently visited us here at Princeton Consumer Research as part of their ‘Spend Low or YOLO’ series.

We helped them to discover whether an expensive deodorant is better than an average priced one.
Watch the video below.